IÉSEG School of Management
IÉSEG School of Management is one of the top Business Schools in France, ranked 6th in France and 26th overall in the Financial Times Masters in Management ranking.
It is recognized by the French Ministry of Higher Education and Research as an Institution and its programs have the Grade de licence (Bachelor in International Business) or a Grade de master (Grande École Program and Diploma of Specialized Studies in International Management – DESMI).
Since 1997, the School has also been a member of the Conférence des Grandes Écoles (CGE), which currently includes 38 other management schools.
In terms of international recognition, since 2016, IÉSEG has held the “Triple Crown” of international accreditations (less than 1% worldwide): EQUIS, AACSB and AMBA.
By joining IÉSEG, students have the opportunity to study either on the School’s historic campus in Lille, one of France’s largest university cities, or on the Paris-La Défense campus, located in the largest business center in Europe.
By offering flexible and functional learning and living spaces, equipped with the latest technologies and immersive teaching solutions, both physical and remote, IÉSEG is continually improving the quality of its infrastructure to provide a quality experience to its students and to encourage their commitment to learning.
IÉSEG’s Vision, more relevant than ever at a time when economic, social, societal and environmental challenges are reaching unprecedented levels, was reaffirmed by all of its stakeholders during the definition of its new 2022-2027 strategic plan.
By empowering changemakers for a better society, IÉSEG turns its students into fulfilled, dynamic professionals who are above all recognized for their success; leaders who will know how to change the world of tomorrow thanks to a global and empirical vision, and by relying on new knowledge resulting from cutting-edge research.
IÉSEG is also a committed community of students, graduates, professors and administrative teams, and partners from the socio-economic world, around common and unifying values.
Achievement, Responsibility, Integrity, Solidarity, Commitment: these values, summarized by the acronym ARISE, reflect the School’s determination to lead and integrate the expectations of its stakeholders in the daily life of the School. IÉSEG constantly encourages its students, its administrative and academic teams, but also its entire ecosystem of graduates and partners to embody these values.
MASTER IN INTERNATIONAL BUSINESS
The Master in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.
The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The program is offered on a full-time basis and consists of 3 consecutive terms of academic courses followed by a professional experience. The curriculum is developed around core courses and specialized courses in both Digital Marketing and CRM.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behavior, how to develop effective websites, how to optimize digital strategy and communication across various channels and how to integrate new innovation.
The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
QS Business Masters Rankings 2022: IÉSEG is ranked 23rd worldwide out of 105 programs for its Master in Digital Marketing & CRM.
Upon successful completion of the program (120 ECTS), students get the State-recognized ‘Grade de Master’ for this Postgraduate program(“DESMI – Diplôme d’Études Spécialisées en Management International”), with the specialization “International Business”.
The Diploma is delivered by the French Ministry of Higher Education, Research and Innovation and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP35291.
Job Opportunities
Today the business environment requires proficiency in online marketing and CRM. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:
- E-commerce Revenue Growth Manager
- Global Product Manager
- Account Executive/Enterprise Corporate Sales
- Digital Experience Associate
- Digital Project Manager
- SEO Manager
- E-commerce Account Manager
- Customer Activation Specialist
- Webmarketing Assistant
- Brand Specialist
- E-commerce Manager
Course Features
- Lectures 0
- Quizzes 0
- Duration 35 hours
- Skill level All levels
- Language English
- Students 26
- Assessments Yes
Requirements
- Application fee of €100 (Non EU residents)
- A Bachelor degree in any field from a recognized university with strong academic performance
- Transcripts in English/Spanish/French of your Bachelor degree (up to date if you have not graduated yet)
- Your Bachelor diploma (if applicable)
- A good command of English; English Proficiency test for non-native speakers: IELTS 6.5, TOEFL IBT 85, TOEIC 4 skills 850, Duolingo 105, Cambridge Exam B2.
- Copy of passport
- A GMAT/GRE score is optional, not mandatory.
- Valid Visa Required
Features
- Study and Work
- Highest Employment Rate
- Permanent Residency options in France
- A specialized and innovative program designed by academic and industry experts
- Small Learning Groups
- IÉSEG is part of the very select club of French Grandes Écoles.
- €1,000 tuition reduction for all applications submitted before October 15th for the January intake and February 1st 2023 for the September intake.
- Between €500 and €2,500 tuition fee reduction based on the applicant’s overall portfolio based on high levels of academic performance, rigor, motivation, extra-curricular activities and/or professional expertise
- An interactive approach integrating both academics and professionals
- The possibility of obtaining different Google, HubSpot, Hootsuite certificates
- Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
- The opportunity to engage in webstore development
- A partnership with Le Wagon – a leading international coding School
- Accredited by the French Higher Education Ministry with a state-recognized ‘Grade de Master’
Target audiences
- Students looking for employment in a multidisciplinary and international environment
