Bachelor Degree – Marketing

BACHELOR DEGREE – MARKETING

The Bachelor degree in Marketing at EKA University of Applied Sciences in Riga is an innovative and comprehensive program designed to prepare students for dynamic careers in the ever-evolving field of marketing. The program offers a robust curriculum that blends theoretical foundations with practical applications, covering essential marketing disciplines such as digital marketing, consumer behavior, brand management, and market research.

Students in this program gain a deep understanding of how to analyze market trends, understand consumer needs, and create effective marketing strategies. The focus on digital marketing prepares students for the growing importance of online and social media platforms in reaching and engaging with consumers. Courses are designed to develop students’ abilities to think critically and creatively, ensuring they can adapt to the fast-paced changes in the marketing world.

A significant emphasis is placed on hands-on learning experiences. Students have the opportunity to work on real-world projects, collaborate with businesses, and participate in internships that provide invaluable industry insights and professional connections. The program also includes modules that address the global nature of modern marketing, helping students understand how to operate in an international business environment.

Additionally, the program at EKA University of Applied Sciences is taught by experienced faculty members who bring a wealth of academic knowledge and industry experience. Their expertise helps students bridge the gap between theoretical concepts and real-world application, offering mentorship and guidance throughout the program.

The Bachelor degree in Marketing is designed to be flexible, allowing students to tailor their studies to their interests and career goals. With a focus on both creativity and analytics, the program ensures that graduates are well-equipped with the skills necessary to succeed in various marketing roles, from brand management to digital strategy and beyond.

This program is ideal for students who are passionate about marketing and are eager to develop the skills needed to thrive in a competitive and innovative industry. Graduates of the program will be well-prepared to enter the workforce with confidence, ready to make an impact in the marketing field.

Advantages

EKA University of Applied Sciences’ Bachelor of Management offers several key features:

• Comprehensive Curriculum: The program covers essential marketing disciplines, including digital marketing, consumer behavior, brand management, and market research, providing a solid foundation for a successful career in marketing.

• Hands-On Learning: Students engage in real-world projects, internships, and case studies, allowing them to apply theoretical knowledge in practical settings.

• Digital Marketing Focus: The program emphasizes modern marketing techniques, particularly in digital and online platforms, ensuring students are prepared for the current and future market landscape.

• Global Perspective: Courses are designed to provide an understanding of international marketing practices, preparing students for careers in a global business environment.

• Experienced Faculty: The program is taught by industry-experienced professionals who offer valuable insights and mentorship, bridging the gap between theory and practice.

• Career Readiness: EKA provides comprehensive career support services, including job placement assistance, networking opportunities, and resume building, ensuring graduates are well-prepared to enter the workforce.